Manual vs paid data removal

Should you remove broker listings yourself or pay a service?

Use this calculator to estimate the time cost of manual opt-outs, then compare common data removal services without assuming a subscription is always the right answer.

Service comparison

Prices, coverage, and plan names can change. Treat this as a decision aid, then verify current terms on each provider's official site before buying.

DeleteMe

Starting price
Check current pricing
Coverage
Major data brokers; coverage varies by plan
Monitoring
Automated listing removal, dashboard status, and privacy reports
Family support
Singles, couples, and family plans listed

Best for: People who want an established US-focused service with family add-ons and a long operating history.

Watch out: The current pricing page confirmed plan categories and features, but exact prices should be checked at checkout before buying.

Last verified: 2026-05-23. Official pricing page lists singles, couples, and family options with automated removals, dashboard status, support, and breach-alert add-ons; checkout should be checked for the current price.

Source: https://databrokers.deleteme.com/pricing

Incogni

Starting price
From $15.98/month or $95.88/year for Standard
Coverage
420+ data broker sites, with Unlimited extending to 3,000+ other websites
Monitoring
Re-removes data if it comes back
Family support
Family plans cover up to 5 members

Best for: Users who want broad automated coverage, family plans, and multiple email/address/phone variations handled in one account.

Watch out: Current prices and plan names can change, so users should check the live pricing page before buying.

Last verified: 2026-05-23. Official pricing page lists Standard annual billing at $95.88, Standard monthly at $15.98, automated removals from 420+ broker sites, and family coverage up to 5 members.

Source: https://incogni.com/pricing

Optery

Starting price
Free Basic; paid plans from $3.99/month or $39/year
Coverage
Core 365+ sites, Extended 540+ sites, Ultimate 640+ sites
Monitoring
Free exposure reports; paid plans add monthly scans and automated removals
Family support
Individual, family, and business options

Best for: People who want visibility into where their data appears before paying, or who want higher-tier proof-of-work style reporting.

Watch out: Coverage and automation vary by plan, so users should compare the broker list for the exact tier they choose.

Last verified: 2026-05-23. Official pricing page lists Free Basic, Core at $3.99/month or $39/year, Extended at $14.99/month or $149/year, and Ultimate at $24.99/month or $249/year.

Source: https://www.optery.com/pricing/

EasyOptOuts

Starting price
$19.99/year
Coverage
200+ high-visibility data brokers and people-search sites
Monitoring
Three scans per year
Family support
Business plans; no standard family plan listed

Best for: Budget-conscious users who want low-cost recurring removals from high-visibility people-search sites.

Watch out: It intentionally focuses on high-visibility sites rather than claiming the largest possible broker count.

Last verified: 2026-05-23. Official pricing page lists $19.99/year, removal from 200+ high-visibility sites, three scans per year, and no standard family plan.

Source: https://easyoptouts.com/pricing

Manual removal works best when

  • You found records on only a few broker sites.
  • You do not need recurring monitoring.
  • You want to avoid subscriptions and can re-check listings quarterly.

Paid services may help when

  • You found records across many people-search sites.
  • You are protecting family members or a higher-risk profile.
  • You want recurring reports and repeat removals.

Detailed comparisons